Search Google for “ganja” and your results will be marijuana-related. But what about weed? What about grass? Pot, another term for the flowering plant called cannabis, will lead you first to cookware.
A San Diego startup is looking to provide people searching for information about cannabis a platform with links to the information they seek and the company, Weedguide, recently landed its first outside funding: a seed round of about $1.7 million.
Weedguide, which has nine employees, launched about 16 months ago. It’s headed by CEO Claudio Cañive, a San Diego State University graduate who worked in the tech industry before striking out into entrepreneurship. He also has experience as an investor.
Weedguide, which is free to users, aims to become the top search engine for marijuana-related inquiries. Cañive sees the platform as a player in the world of vertical search engines, which have already emerged in other, more established industries, such as Edmunds.com, which returns auto-related search results.
“The idea of creating one for cannabis isn’t a new idea, but it’s something that has never been done before,” he said. The Weedguide search engine, underpinned by a database of cannabis content, is intended for use by people who are interested in cannabis for medical or for recreational purposes.
Read the full article here: Seed Round of $1.7M Will Help Weedguide Give the 411 on 420