Cannabis Consumers To Hollywood: Stop Promoting Pothead Stereotypes

cannabis.net

Hollywood needs to stop promoting stoner stereotypes if they want to appeal to cannabis consumers.

A new survey which has just been released on Wednesday revealed that cannabis consumers no longer want to be portrayed on screen as lazy, absent-minded, or burned out. In reality, the modern-day cannabis consumer is successful and productive.

The survey, which was conducted by Miner and Company, a New York-based strategic research firm, said that the cannabis community wants writers and producers to change how cannabis users are portrayed on the big screen. No more with the dumb stoner stereotypes; the more these kinds of stereotypes are promoted, the more society will have a hard time embracing its use without bias.

 

“Media has played an incredibly important role in the societal acceptance of cannabis consumption, but there’s still work to do,”says Miner & Co. Studio president Robert Miner. “The same recognizable trope of the harmless silly stoner that drove normalization has now become an impediment to acceptance for productive and engaged consumers of cannabis.”

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