Careers in Cannabis | Public Relations - Women Grow
Several times per month someone will ask me how can they break into the cannabis industry. They’ve heard how lucrative dispensaries are, and often people believe that that’s the only place to enter. Not true! Any of your existing skills and expertise can be aligned with the cannabis industry. The cannabis market is rich with job opportunities that don’t involve touching the plant. From writing to branding and graphic design there is not an area where your career cannot be formed.
My interview subject Gia Morón of GVM Communications is PR Chair of the NY Chapter of Women’s Grow. Gia has a diverse skill set which includes time spent working in the entertainment and finance industries at firms like The Goldman Sachs Group Inc. With a desire to break into the cannabis industry as a nonuser Gia used her expertise in Public Relations to enter the market.
Read on about her journey and advice to those wanting to enter the growing field.
You have over 15 years of experience working in Public Relations – how did you transition into a career in cannabis?