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Emerald Cup Spotlight: Newell’s Botanicals

Friday, Jan 4, 2019

For 15 years the Emerald Cup has been showcasing Northern California’s premier cannabis destination while advancing the concept of sustainable, outdoor farming. Its reputation is firmly solidified as the largest, most respected, organic, outdoor, cannabis competition in the world.

In this editorial series, DCN had the opportunity to speak with each of the first place winners to showcase who they are, their mission and what it takes to compete in one of the industries most respected cannabis events.

Meet Newell’s Botanicals

Newell’s Botanicals is a small company of social entrepreneurs with a mission to regenerate ecosystems and detox your cosmetics cabinet. When Newell’s Botanicals first launched their business making natural and organic skin, body, and hair care products and distributing them at local farmers markets in California. Initially, they were co-planting a lot of herbs and flowers alongside their medicinal cannabis for their beneficial synergistic effects on their cultivation. However, it turned out these same plants – calendula and chamomile in this case – are powerful medicinal herbs in their own right. Everything they had in their garden – THCA-rich cannabis, lemon trees, medicinal herbs – was precisely what was needed to help their own family members which in turn allowed them to see how they could help many others along the way.