High Times Magazine: The Complete History and Bio
The wonderfully named High Times magazine is widely regarded as the ‘gold standard’ of marijuana publications. It was founded by Tom Forcade in 1974 and, as you can guess, it has been a keen advocate for the legalization of herb. According to its website, High Times has been the ‘preeminent source for cannabis information’ since its foundation.
Forcade was a member of the Underground Press Syndicate (UPS), which was later known as the Alternative Press Syndicate. It was a group of counterculture newspapers developed in 1966. When he created High Times Magazine, it was initially meant as a joke; Forcade’s idea was to create a marijuana-themed version of Playboy. At the start, urban legend claims that the publication was funded by drug money from the sale of weed.
It was “hard times” for High Times in the beginning because support for legalized marijuana was at an all-time low in the 1960s and 1970s. The herb was demonized and dismissed as the choice of lazy, unmotivated slackers. A Gallup Poll in October 2017 showed that support for legalized weed in America was at 64%. When High Times was founded, it was just 16%, which shows the uphill struggle the magazine has faced over the decades.
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