Jack in the Box Teams up With Merry Jane to Offer Merry Munchie Meal

mgretailer.com
Date:
Friday, Dec 22, 2017

Some Long Beach Jack in the Box restaurants will offer a "Merry Munchie Meal" for a limited time. If there is one fast food chain eagerly awaiting the federal rescheduling of marijuana, it is Jack in the Box. They have run advertisements that clearly seem to invoke "stoner culture," and it is no secret as to just who exactly they are marking their late night "Munchie Meals" to. The Munchie Meals "have been successful for us because of the authenticity of how we speak to our customers. This partnership is one more way for us to connect with them— whether you're at a concert, up late playing video games or pulling an all-nighter. We are about welcoming all of our guests, no matter what they're craving or why they're craving it," says Iwona Alter, Chief Marketing Officer of Jack in the Box. In other words, they certainly know their target audience. But now Jack in the Box is going even further in embracing marijuana culture. They have forged a partnership with the marijuana media outlet

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