Molson Coors Plans to Brew Non-Alcoholic Cannabis-Infused Drinks
Molson Coors announced on Wednesday that it plans to produce non-alcoholic beverages infused with cannabis in Canada. The company intends to begin offering the drinks in 2019 when commercial cannabis food and beverages become legal.
Molson Coors said that its Canadian division will establish a partnership with cannabis producer The Hydropothecary Corp. to develop and market a beverage infused with cannabis. The drink will not contain alcohol.
Frederic Landtmeters, the president and CEO of Molson Coors Canada, said in a statement that the company is taking advantage of new markets created by the legalization of cannabis.
“Canada is breaking new ground in the cannabis sector and, as one of the country’s leading beverage companies, Molson Coors Canada has a unique opportunity to participate in this exciting and rapidly expanding consumer segment,”Landtmeters said.
Molson Coors will own a 57.5 percent controlling interest in the partnership, with Hydropothecary owning the remaining stake.
Molson Coors Brewing Co. is based in the state of Colorado, where recreational marijuana use and sales of cannabis have been legal since 2014. Canada recently became the first G7 country to legalize recreational cannabis. Retail sales of marijuana flower and some cannabis products will be legally available for purchase in October of this year.
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