Netflix promotes ‘Disjointed’ with show-inspired marijuana strains and a pop-up pot dispensary - The Cannifornian
In addition to the consumable cannabis (which, under current California law can be purchased only by those 21 or over with a medical marijuana recommendation from a California-licensed doctor), a table on the way out of the pop-up offered visitors an assortment of more traditional marketing swag — long-sleeve T-shirts emblazoned with Kathy Bates’ Ruth Whitefeather Feldman character, baseball-style caps with an embroidered pot leaf and heart design, enameled pins of bushy green buds and tote bags printed with the names and label designs of all the strains.
The press materials describing the effort note — so we’re passing the information along here — that Netflix ‘(is) not profiting from any of the sales.’ (That appears to be an important point to underscore because marijuana remains illegal under federal law.)
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While it’s not the first entertainment property/cannabis strain tie-in to come down the pike (the marketing effort for Kevin Smith’s 2014 film ‘Tusk’ involved two strains — Mr. Tusk and White Walrus — sold temporarily at L.A.’s Buds & Roses dispensary), it’s a pretty high-profile one. And with Proposition 64 making non-medical adult-use of cannabis legal in California as of November 2016 (sales aren’t yet allowed; that’s coming early next year), this could just be the beginning of a long and fruitful buzz-building relationship.
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