No. 1 Wall Street pot analyst says the marijuana market will be much bigger than she first thought
Wednesday, Oct 10, 2018

With Canada about to legalize recreational use of marijuana, the industry's rapid evolution and new strategic partnerships with mainstream brands reveal a far larger possible market for pot than investors and analysts first anticipated, according to Cowen.

"With cannabis, you're talking about this massive step change in terms of the addressable market," Vivien Azer said on CNBC's "Squawk Box" on Wednesday. "You're bringing a $7 billion illicit market into the legal market and so it does require a different valuation framework."

Azer, the only pot analyst from a major Wall Street research house, nearly tripled her 12-month price forecast on Canadian marijuana producer Tilray this week to $172 from $62. The new target for the stock, which trades in the U.S. on the Nasdaq, implies more than 30 percent upside from current levels. She also upped her forecast on Canadian pot company Canopy Growth.

VIDEO 1:51 01:51 Squawk Box

Just how big the market will get is tough to put a number on right now, but Azer cites a cannabis executive who estimated the market could be one day worth $500 billion.

Dried plants are processed and trimmed by hand. A a state-of-the-art fully automated medical marijuana production facility is in a nondescript building in Scarborough.  Richard Lautens | Toronto Star | Getty Images Related Tags