Santa Rosa: Emerald Cup Phoenix Rising | Cannabis Now
Tuesday, Dec 12, 2017

This year’s Emerald Cup highlighted a community recovering from the October NorCal fires, as well as the sustainable growers both apprehensive of and excited for 2018.



I’m not the type of person who typically eats in chain restaurants. But last year, after the bacchanal celebration of California’s outdoor organic cannabis that is The Emerald Cup, myself and my husband Milos found ourselves walking across the street from our Santa Rosa hotel and sitting down for multiple courses at Applebee’s. I was so stoned off of the world’s best cannabis I even ordered dessert.

When it came time for the 2017 event held this past weekend, we joked that we would visit Applebee’s again, but much has changed for the small Santa Rosa community in the two months since a deadly firestorm ripped through the streets in the early morning hours of Oct. 9.

When we arrived our hotel this year, it was surrounded by rubble. The still-standing Taco Bell across the street had an eerie “CLOSED” message spelled on its windows in blue painter’s tape, the pumps at the gas station were torched and blackened, a small hotel pool next door was still filled with ashen debris, and a pile of twisted metal was all that was left of Applebee’s. Our hotel was located along Highway 101 about three blocks from the residential area of Coffey Park, less than five miles from the Sonoma County Fairgrounds, and is lucky to still be standing.

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