The Re-Education Process

There’s a buzz.

With all that awareness, you might think that folks are finally getting real information – real answers to real questions. Well, we hope so, we really do. But we have a pretty unique perspective on this industry. We are keenly aware of the messaging that is out there. Just because it’s loud doesn’t mean it’s true.

We are amazed by the fundamental lack of understanding in this world about this plant and we see it as our duty to provide a counterpoint so that if we don’t, at the very least, help to push smart and compassionate policy forward, we try to not actively stand in its way.

We’ve realized something crucial over time – it’s not education that most people need, it’s RE-education. So many of us have been fed myths and flat out lies about the toxicity and danger of this plant since we were children. “It’s an addictive drug.”“It makes you stoned/ It makes you stupid.”“It may be okay for some people for medicine, but fundamentally it’s a bad and harmful drug.” We do what we can to really get in there (and out there) and share real, evidence based information about cannabis.