Using Cannabis for Wellness: How to Market to This Consumer

As medical cannabis grows in popularity, the recreational use of cannabis for medicinal purposes also continues to grow. With the rise of ‘cannabis wellness,’ how should dispensaries change their marketing strategies, customer communications and product offerings to keep up with this trend?


Just because a consumer is not registered as a medical patient does not mean that they are not using cannabis for medicinal purposes. In fact, nine in ten cannabis users consume it as some part of a wellness program – whether it be for the occasional mental health day, or for a chronic illness.

Until now, many people held back from trying cannabis. They lacked adequate knowledge about the plant and their questions about how cannabis affects the mind and body remained unanswered. But with legalization spreading like wildfire, we’ve seen more and more research around its medicinal benefits. As a result of this scientific documentation and a growing social acceptance of cannabis, more people are exploring cannabis for wellness and holistic therapy.

How does cannabis affect the body and mind? Is there scientific proof behind the medicinal effects of cannabis? What is the endocannabinoid system? What are the safest ways to consume cannabis? What is microdosing? Can cannabis treat the individaul’s specific concerns (such as stress, anxiety or depression – which are all common in the United States)? Cannabidiol for migraines Indica or sativa for migraines CBD dosage for migraines Edibles (keep in mind that wellness consumers may choose to avoid high calorie and high sugar edibles, such as brownies) Infused beverages (like tea) Topicals (such as muscle relieving gels or patches or even bath bombs) 1:1 or products high in CBD It’s no secret that your brand experience will determine the long-term success of your dispensary. In this blog post, you will learn why it is essential to create a solid cannabis brand, and you can create an enticing brand experience for your customers. Medical vs. Adult Use Infographic x