Willie Nelson's Cannabis Products Are About To Hit California
At this point, it’s hard to know if Willie Nelson is more legendary for his music or for his love of weed. In truth, it’s probably both. But over the past few years, the aging folk music icon has been capitalizing on his status as a cannabis celebrity to market and sell ‘Willie’s Reserve,’ his signature brand of marijuana. And after successful rollouts in other weed-legal states, Willie Nelson’s cannabis products are about to hit California.
Singer-songwriter Willie Nelson started Willie’s Reserve in 2015. Building on a long career of singing about and advocating for marijuana use, Willie’s Reserve represents “a culmination of [Nelson’s] vision, and his whole life,”according to company spokesman Michael Bowman.
In 2016, Nelson opened shop in Washington, Colorado and Washington. And it wasn’t long until Willie’s Reserve started appearing on dispensary shelves in Oregon and Las Vegas.
Willie Nelson’s cannabis products offer more than just the folk singer’s signature weed strains. Willie’s Reserve products include edibles, vapes and accessories. And more stores are adding Willie’s products all the time.
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